PICA Health
Every province, mapped
The network reaches all 31 provinces — 332 prefecture-level cities, 2,794 counties and 37,670 townships — with coverage deepest outside the major-city tiers, where the need is greatest.
Reach China's grassroots doctors — with data you can audit.
We deliver medical education to 2.9 million primary-care physicians across all
31 Chinese provinces — and give you direct access to the engagement data.
2.9Mphysicians
450Kinstitutions
31provinces
1B+residents reached
A decade inside China's primary care.
PICA Health (Yunqueyi) launched in 2016, incubated from WuXi AppTec, the global
pharmaceutical R&D and manufacturing services group. Our mission has not changed
since day one: put quality medical resources within reach of China's grassroots.
Ten years later, we run China's largest digital enablement platform for primary care. The network spans 450,000+ primary-care institutions and 2.9 million registered physicians and nurses, reaching 37,670 townships and more than one billion residents across all 31 provinces.
Active where it matters
1,483 counties — 52.1% of all counties nationwide — have physicians actively running clinical programmes through the platform, concentrated across China's eastern and central heartland.
Named in official directives
Provincial and municipal health commissions issue official directives that name our platform for delivering grassroots physician training — the backbone of 600+ government programmes, 44.2 million learning sessions and 2 billion minutes of learning time.
Training infrastructure
We build and continuously upgrade China's online training system for grassroots physicians — from national health-commission programmes to daily clinical micro-learning.
The last mile for health products
We help pharmaceutical, device and diagnostics companies — Chinese and international — reach the last mile of China's health system: its townships and villages.
Programme delivery at grassroots scale
We give insurers, foundations and government health projects an efficient, low-cost route to execution across county, township and village level.
Going global — since 2025
In 2025, after ten years on the ground, we opened our platform to international partners. If your organisation works on primary care in developing countries, PICA Health is a trusted, auditable route to every city, county, township and village in China's health system.
Programmes already running with international partners:
An eight-month influenza disease-education programme with a global pharmaceutical company, reaching grassroots physicians nationwide.
With UNFPA, educating community and village doctors to shift health awareness and behaviour among rural women.
With Bayer Foundation and the Institute for Sustainable Communities, training physicians and community volunteers in heat-illness prevention and first aid — building resilient communities.
Empowering primary care, safeguarding public health — since 2016.
China's healthcare is shifting to the grassroots — the hardest layer to reach.
Where the volume already is
Primary-care institutions handle 1.34 billion visits a year — 34.9% of all outpatient volume in China. Secondary hospitals handle 2.06 billion (53.6%); tertiary hospitals just 440 million (11.5%).
Where policy is pushing
Tiered diagnosis and treatment (分级诊疗) is national policy. Government projections place up to 80% of future healthcare growth at the primary-care level.
Why it is hard to reach
China has roughly 700,000 primary-care institutions spread across 2,840 counties. They are small, numerous and dispersed. Conventional field-force outreach does not scale here — the cost per physician contact is prohibitive.
What is missing
Primary-care physicians carry the widest clinical remit with the least support. Demand for standardised clinical knowledge and current guidelines far exceeds supply.
Whoever can reach this layer at scale — and prove it — holds the critical last mile
of China's health system.
2.9 million primary-care physicians. 450,000 institutions. All 31 provinces.
The practitioners who see China's patients first — and the hardest layer for any
outside organisation to reach on its own.
2.9MRegistered physicians and nurses
450KPrimary-care institutions
31Provinces — full national coverage
1B+Residents served through the network
Reach is easy to claim. Depth is what we can prove — every layer below is recorded platform behaviour, not survey estimates.
Registered practitioners2.9M+Physicians and nurses who completed accredited onboarding and training
Monthly active830K+Sign in, learn and complete coursework every month
Programme participants240K+Have taken part in partner-funded online or in-person programmes
Repeat participants50K+Completed three or more programmes — a working relationship, not a one-off
1,483 counties with active clinical-programme operations — 52.1% of all counties nationwide
Depth of reach
80%
Reach is not the same as depth. 80% of our physician network practises in tier-3 cities and below.
- Tier 1 & new tier 18%
- Tier 211%
- Tier 318%
- Tier 430%
- Tier 532%
80%
90%+of township health centre physicians
88%+of community and township health centres
78%+of public village clinics
Content reaches physicians wherever they already work — not in a separate channel
they must remember to visit.
Global institutions already reach China's grassroots through us.
From UN agencies to multinational pharmaceutical companies — see what we have delivered.
UN AgencyUNFPA (United Nations Population Fund)
UNFPA
Women's health education across the life course, delivered to grassroots physicians.
Ongoing ｜ Nationwide ｜ Target: 30,000+ physicians trained
Read the case study →Foundation & NGO PartnershipBayer Foundation & Institute for Sustainable Communities (ISC)
Bayer Foundation & ISC
A climate-resilient health programme expanding from selected trainees to full local primary-care coverage.
Upgraded August 2026 ｜ Miaozhen, Chongming Island ｜ 40 physicians serving 40,000 residents
Read the case study →Pharmaceutical PartnerRoche
Roche
An eight-month influenza education programme reaching 100,000+ grassroots physicians nationwide.
8 months ｜ Nationwide ｜ 100,000+ physicians reached
Read the case study →Selected earlier programmes
AstraZeneca — chronic-disease training at the grassroots
The "Thriving at the Grassroots" programme: structured training for grassroots physicians on diabetes, hypertension, coronary heart disease and asthma, carrying national-level CME credits.
Press coverage (Chinese), 2022
TaiLai Biosciences — pan-cancer early screening for underserved communities
200,000+ grassroots physicians took part and nearly 1 million residents were screened, starting July 2021.
Press coverage (Chinese), 2022
BrainCo — frontier technology into grassroots care
A strategic partnership bringing non-invasive brain–computer-interface attention and stress-management systems into community and township facilities.
Press release (Chinese), 2022
From your content to their clinic — in four steps.
01
Submit
You provide the content and define the target physician profile — by province, institution type or clinical specialty.
02
Review
Our medical team reviews every item for clinical accuracy and local applicability. We are a designated training provider for National Health Commission programmes, and our review process is built to that standard.
03
Deliver
Approved content enters our continuing-education system and AI assistant layer, reaching physicians across all four channels. Our education model runs a full loop: baseline assessment → training → examination → certification.
04
Measure
You receive a partner account to track reach, engagement and certification — and export the data.
This is not a pilot process. We have run it for:
3national-level NHC training programmes over 5 years600+provincial and municipal health commission programmes44.2Mlearning sessions2Bminutes of learning time
From knowledge to care
Content platforms stop at knowledge transfer. Our network carries a programme all the way to care — because education that ends in a certificate is a course, and education that ends in a care pathway is a health system.
- 01
Educate physicians
Structured training and certification builds real clinical capability at the point of first contact.
- 02
Educate & screen residents
Trained physicians run community health education and screening — reaching the people conventional channels never touch.
- 03
Connect to specialists
Disease-area consultation clinics link grassroots physicians to senior specialists on real cases, in real time.
- 04
Sustain community care
Local family-physician matching, follow-up management and patient education keep outcomes improving after the programme ends.
Programme formats
One programme, many formats — matched to how grassroots physicians actually learn. A single provincial health-commission programme reaches 20,000–80,000 physicians with 20–30 courses:
Online: courses and micro-courses, expert live sessions, short clinical videos, illustrated patient-education materials, case discussions, knowledge competitions, and pre/post surveys for outcome measurement.
Community: 2,500+ moderated physician WeChat groups for follow-up discussion and education delivery.
In person: training workshops, physician bootcamps, and community health-education and screening events.
For pharmaceutical partners
Adverse event reporting, built in. We manage long-term patient follow-up and adverse event reporting to the standards international pharmaceutical partners require. Compliance is not something we retrofit at the end of a programme.
This is what reach looks like.
Not a rendering, not a stock photo. Our team works where China's primary care
actually happens — village clinics, township health centres, community hospitals.
Empowering primary care, safeguarding public health — it is written into how we work,
not just what we publish.
Most partners get a report. You get an account.
Log in and see how your content is performing — down to the county, in real time.
Dedicated partner account
A named account for your organisation, scoped to the content you funded. Included in every partnership, at every tier — not a premium add-on. No waiting for a quarterly PDF.
Four-level drill-down
Province → city → county → institution. See exactly where engagement is strong and where it is not.
Full-chain tracking (physician → resident)
We track 100% of physician content shares and the resulting resident clicks. You see not just whether a doctor completed a module, but whether the knowledge travelled to the community.
Verified certification, not vanity metrics
A physician counts as certified only after completing every course and passing every exam. Opening a page does not count.
One-click export
Excel with institutional summary and individual detail — ready to drop into your internal reporting.
Audit note
Why our numbers survive audit
Certification is derived from completion and examination records, not page views.
Village clinics roll up to their parent township health centre automatically, so institutional counts reflect the real administrative hierarchy.
Metrics are aggregated and de-identified. We do not expose individual patient data.
Transparency is not a promise we make at the end of a programme.
It is an account we give you at the start.
Content that appears at the moment of clinical need — not in an inbox.
Conventional deliveryOur AI channel
When
Whenever the physician has spare time
The moment they search a guideline or work through a case
Intent
Low — passive reading
High — a real clinical question in hand
Format
Articles, courses
Knowledge cards, guideline entries, care pathways
Measurement
Views, completion rates
Query context, reading depth, linked behaviour
Replicability
Any platform can do this
Requires AI + a curated knowledge base + physician workflow, together
In production today
Guideline Q&A. Retrieval over a curated corpus of clinical guidelines, answering with source-level citations.
Documentation assistant. Helps physicians complete forms and reports.
Population health assistant. Patient rosters, cohorts, follow-up scheduling and education materials.
Document analysis. Upload a document, ask questions against it.
Usage analytics. Query hit-rate trends and out-of-corpus question lists — a direct signal of where content is missing, feeding the next round of content planning.
JD Zhiyi clinical evidence assistant. Through our 2026 strategic partnership with JD Health, JD's medical AI suite is integrated into the platform — evidence-based answers drawing on 40M+ publications, 40,000 clinical guidelines and 30,000 drug labels, free for every registered physician.
Knowledge base
Behind every answer sits a curated knowledge base: an authoritative, human-reviewed canonical layer of 224 chapters, plus a 60-chapter clinical-guideline corpus that powers retrieval with source-level citations. Automated monitoring watches authoritative sources for updates; nothing enters production without editorial approval.
What we deliberately do not do
AI-embedded content is limited to disease education, clinical guidelines and care standards. No branded drug recommendations. No product-oriented content. Everything passes academic review first.
Four more ways to work with us.
Sourcing & Supply Chain Partnership
Backed by a strategic partnership with JD Health since 2021 — deepened in 2026 to combine JD's AI and supply-chain strengths with our physician network — and working relationships with 100+ upstream device, diagnostics and pharmaceutical companies, we support sourcing and distribution links for overseas partners — whether you are sourcing medical devices, consumables or consumer health products from China, or bringing a brand into China's primary-care channel.
Regulatory registration in the destination market remains the importer's responsibility.
Press: JD Health × Yunqueyi strategic partnership (Chinese), Huanqiu Health, Aug 2021
An open AI marketplace
Our in-platform marketplace spans five categories: medical AI models, AI agents, TCM diagnostic hardware, health devices and pharmaceuticals. We do not grant exclusivity to any single partner — vertical AI integration slots are open by design.
The flagship integration: our 2026 strategic partnership with JD Health combines JD's "AI + supply chain" strengths with our physician network. JD's full medical-AI suite now runs inside our app — led by JD Zhiyi, the clinical evidence assistant drawing on 40 million+ publications, 40,000 clinical guidelines and 30,000 drug labels, with a deep-reasoning mode, 200+ medical calculators and a research assistant — free for every registered grassroots physician.
★ Specialist-linked clinical pathways
Grassroots physicians can consult top-tier specialists in real time on complex cases. For partners running disease-area programmes, this means education does not stop at knowledge transfer — it connects to an actual referral and consultation pathway. Dedicated disease-area consultation clinics have carried 50,000+ specialist consultations within a single six-month programme.
Insurance programme delivery
Inclusive-insurance schemes need trusted local execution. We deliver grassroots health-education and screening services for 10+ regional inclusive-insurance programmes across nine provinces — the delivery layer between an insurance product and the community it serves.
Credentials that matter to your compliance team.
Licences and certifications
| Credential | Note |
|---|---|
| Internet Hospital Licence | Operating licence for online medical services |
| Medical Institution Practice Licence | — |
| Medical Device Distribution Licence (Class III) | Highest risk class under Chinese regulation |
| Pharmaceutical Distribution Licence | — |
| ISO 9001 | Quality management system |
| Information Security Management System Certification | — |
| MLPS Filing | China's Multi-Level Protection Scheme for information systems |
Institutional endorsement
We are a designated training provider for National Health Commission education programmes. Certificates in traditional Chinese medicine techniques, rehabilitation and health management are issued jointly with:
China Academy of Chinese Medical Sciences
Institute of Basic Theory for Chinese Medicine
World Federation of Acupuncture-Moxibustion Societies (exchange centre)
Data governance
Partner dashboards show aggregated, de-identified engagement metrics only.
Raw clinical and patient data never leaves our domestic environment.
Content published through our AI layer is limited to disease education, clinical guidelines and treatment standards. We do not carry brand-directed product messaging.
Track record
Operating since 2016, incubated from WuXi AppTec. Partners have included UNFPA, Bayer Foundation, Roche, AstraZeneca, JD Health, BrainCo, TaiLai Biosciences, WuXi Diagnostics, New Horizon Health and BioChain.
Tell us what you want to achieve in China.
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